3 Fundraising Mistakes and How to Avoid Them
There are few things more disheartening in life than an unsuccessful fundraising campaign.
After all, you’re most likely volunteering your time, resources, and even your own money to help other people and organizations. When a fundraising endeavor doesn’t go as well as it could, you start to think you’ve let other people down as well.
Luckily, there are a few tried-and-true fundraising strategies to use — like the ones we covered in our How To Launch a Successful Fundraising Campaign article — and a few to avoid completely.
Consider these common fundraising mistakes and how to avoid them from Defender Wood Bracelets.
1. Being Far Too Broad
It’s much easier for people to skip out on a donation if a fundraising event and its purpose are too broad. For instance, imagine if you were walking into the grocery store and someone asked, “Would you like to donate to end world hunger?”
Well, of course we’d all like to end world hunger, but do you have any idea as to what that organization is actually doing?
Instead of painting only broad brush strokes when you’re communicating with potential donors, you must be specific. Think of your fundraising goal as the who, what, where, when, and why.
For instance, it’s far more influential to say, “Your donation of $10 will go directly to buy non-perishable goods for children in Sudan. When malnourished children have access to this aid, they are 80 percent more likely to grow healthy.”
When you present the specifics, people see your organization as credible and also see the purpose of their donation. So, if you do anything as you fundraise, be sure to have a clear strategy and vision!
2. Asking for Money Without Anything in Return
People are far more likely to consider donating when they get something in return. Think of the phenomenon of Livestrong fundraising bracelets and Susan G. Komen t-shirts and bumper stickers.
It’s almost imperative to have a product — when people have something tangible, they’re far more likely to see the benefit in making a donation.
This is one of the reasons we feature Defenders of Freedom fundraising bracelets. Our customers tell us time and again how these fundraising bracelets sell like hot cakes. In turn, the organization selling the bracelets makes a profit to then donate to the cause of their choice.
3. Fundraising for the Wrong OrganizationsOf course there’s not necessarily a “wrong” organization for which to raise money, but some are definitely easier than others.
You want to choose a cause that actually needs the fundraising, appeals to your community, and generally inspires people to donate.
We recommend that your fundraiser support veterans and veterans affairs groups. Not only are there millions of veterans in the United States that need our support, but it’s also a cause that every American should get behind.
If you need a fundraising product, be sure to check out our Defenders of Freedom wood tile bracelets. You can purchase different cases of 120 bracelets to sell at your next event.
Give our veteran-owned company a call today with any questions!